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When is a free trial not a free trial?

In its annual report, the Advertising Standard Authority (ASA) identified us as nation of subscription enthusiasts

According to their research 40milion Brits are subscribed to at least one subscriptions service… and with music, TV, film, events, even attractions often offering monthly subscriptions it’s easy to see why.

People notice a smaller monthly subscription much less than they do a significant annual payment.

But the ASA has also identified that this has resulted in consumers paying an average of £50 a month on unwanted subscriptions. According to the ASA:

“ads which seek to enrol consumers into an ongoing subscription should present all significant conditions. One such condition is when a paid subscription starts automatically (after the trial) unless the arrangement is cancelled. Another is the extent of the financial commitment if the subscription is not cancelled during the trial. These significant conditions need to be prominent and distinct and should immediately follow the most prominent references to the trial or offer.”

Businesses should have confidence in their products and services… a free trial should be just that, no obligation or commitment. Your prospect has taken the time to engage with you this is your chance to impress.

Most estate agents take that risk each and every time they list a property with most offering a no sale no fee service either as standard or as an option.

It’s why as a supplier to the sector we’ve taken the same view. A Metropix free trial is completely free… no card details required and no obligation… we have confidence you will but if you don’t love it then no hard feelings… at least you’ve given it a fair go.

And we’ve taken it a step further with no ongoing contracts or tie ins.  If you’re a bit quiet one month drop down to pay as you go and upgrade when you get busier.

 

Metropix have been shortlisted for Supplier of the Year in 3 of the past 4 years and taken home the Best in Sector: Floor Plans at the ESTAS and feature in Property Academy’s Best Estate Agent Supplier Guide 2018.

Try Metropix completely free for 2 weeks and put us to the test: https://www.metropix.co.uk/mtpix/nugu.aspx